Damarion2
Joined: 29 Jan 2013
Posts: 10
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 Posted: Tue Jan 29, 2013 5:44 pm Post subject: Bottom-Line Benefits of Usability Testing |
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While 'usability' has existed in one form or another in most industries, it wasn't considered important on the Web until recently. This means that the chances of usability being part of most companies' Web design processes is somewhat slim.
You may need to convince senior management of the benefits of usability testing before they will allocate the necessary budget or project development time. The best method is to talk about improving the customer conversion rate, increasing sales, and bottom-line benefits.
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